Pura Vida Tequila

To tell the story of Pura Vida, makers of the finest and smoothest tequilas in the world, we must go back to 1923, where the Vivanco brothers worked the agave fields in the Highlands of Jalisco, the heart of Mexico’s finest agave producing region. Under the watchful eye and loving care of Agaveros like these, the fields of beautiful blue agave in Los Altos became known far and wide for their exceptional quality, rich flavor, and high sugar content. Sugar is the lifeblood of tequila. It was here in the company of 4th generation Agaveros that the first expression of Pura Vida Tequila would soon be born.

And so the once tiny company born from a dream now stands poised on the brink of greatness as it starts the newest chapter in the history of The Pura Vida Tequila Company. Join us in our passion for the ultimate tequila. To the good life, to the pure life, Pura Vida!

Pura Vida Silver delivers pure agave flavor and unparalleled drinking pleasure when making your favorite cocktail or the Ultimate Margarita. But purists may prefer to simply savor its untarnished agave flavor on its own – unchilled & unadulterated.

Wrap your hands around a Pura Vida Silver cocktail and you’re about to wrap your taste buds around a life altering, organoleptic experience. Well, maybe not life-altering but definitely life-enhancing. And yes, organoleptic is a word… we checked.

Pura Vida Reposado is triple distilled and lightly “rested” in high quality, American oak bourbon barrels. In Spanish, reposado means “rested.” Now we’re not saying our tequila is lazy or lying down on the job or anything. In fact, just the opposite. Pura Vida Reposado enlivens any occasion with a combination of superb smoothness and great taste.

But don’t let the exceptional smoothness fool you, Pura Vida Reposado is the perfect tequila for those who appreciate a richer, more complex flavor. All the smoothness you want, but with the pure tequila taste you crave.

Tequila aficionados who value exceptional quality, old-world craftsmanship and superior taste and finish will enjoy the extra care and attention that goes into each bottle of Pura Vida Añejo Tequila.

A ultra premium tequila, Pura Vida Añejo is aged for a minimum of one year in high quality, American oak bourbon barrels. This aging process allows our Añejo to darken and mature resulting in a flavor that’s smoother, richer, and more complex.

For the ultimate in sophistication and pure tequila satisfaction, nothing compares to our Ultra Premium Pura Vida Extra Añejo Tequila. Whether you’re entertaining royalty or simply dining with friends, Pura Vida Extra Añejo will excite your palate in ways you’ve never thought possible.

Translated from Spanish, “Añejo” means aged or vintage which makes a lot of sense since our Pura Vida Extra Añejo Tequilas are aged in high quality, second generation Cognac barrels for at least three years. This extra aging process allows our Añejo to darken and mature resulting in a tequila that is extremely smooth, complex, and delightful.